​INSIGHT: Oracle tackles two elephants in the room - customer data quality and integration
"Firms must become customer-adaptive or they will fall behind and see their customer base erode rapidly."
"Firms must become customer-adaptive or they will fall behind and see their customer base erode rapidly."
Larry Ellison was on his usual top form as Oracle kicked off OpenWorld 2015 in City by the Bay, San Francisco.
Oracle set its sights on a bigger piece of the Cloud pie with new IaaS services that put it in more direct competition with Amazon Web Services.
If there was just one take-away from Oracle co-CEO Mark Hurd at the company's OpenWorld show this week, it was that Oracle has now fully arrived at the cloud party and is ready to take a leading role. Whether that can happen, however, is entirely up to customers -- and their buy-in is far from guaranteed.
Oracle announced a new line of Sparc servers at OpenWorld on Monday based on a new processor called the M7, the first designed entirely in house by Oracle.