Regional challenges remain as PC market prepares for tough 2016
“Year 2016 is expected to remain difficult for the industry..."
“Year 2016 is expected to remain difficult for the industry..."
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IDC expects the current weakness witnessed in the desktop market will be negated by the growth of entry level notebooks and Chromebooks.
“We do not expect the global PC market to recover until 2016.”
“We want to stress that this is not a market crash.”
Contrary to its 2014 performance, the first quarter of 2015 was rather tepid for the New Zealand PC market.
“Microsoft and PC vendors still need to convince users of the advantages of the new OS and new PCs, which will take some time."
"Vendors are struggling with exchange rate fluctuations which is making financial planning more difficult and forcing price increases."
“However, this decline is not necessarily a sign of sluggish overall PC sales long term."
“As more vendors find it increasingly difficult to compete, we can expect additional consolidation in the PC market.”
Microsoft has revealed a new addition to the Surface family, the Surface 3, which will be available by early May.
Smartphones will grow to represent the overwhelming majority of total smart connected device (SCD) shipments, dwarfing both tablets and PCs in terms of shipment volumes.
"Fortunately for PC makers, tablet growth has slowed."
“This is the strongest year the New Zealand PC market has ever seen in its history."
"The good news is that 2015 should not contract as much as last year."