BlackBerry's Super Bowl ad: It's already a loser
Representatives of The-Company-Formerly-Known-as-Research-in-Motion have reached out to embrace the company's legions of followers on "social channels" in arms of love. They gently remind us that this Sunday, Feb. 3, "BlackBerry will be featured in Super Bowl XLVII [or 47 for the Roman Numerally challenged] for the first time ever."