social marketing - News, Features, and Slideshows

News

• How to use #hashtags on Twitter and Facebook

  Hashtags are impossible to avoid on social media these days. Even after almost seven years of use, many users and brands remain confused about their actual role and purpose. Quick advice? #DontOverdoIt, #KeepItSimpleandConsistent and #BeTruetoYourself.

• Traversing the Labyrinth of Social Marketing Metrics

  Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.