Tablet market tumbles, but 2-in-1 devices offer bright spots of growth
“2-in-1 detachable tablets have reached an inflection point in 2015..."
“2-in-1 detachable tablets have reached an inflection point in 2015..."
“We're witnessing a real market transition as end users shift their demand towards detachables..."
“Unless new compelling innovation or incentives to upgrade tablets are created, the churn of the mature installed base will continue to fall."
“We do not expect the global PC market to recover until 2016.”
“We want to stress that this is not a market crash.”
Microsoft has revealed a new addition to the Surface family, the Surface 3, which will be available by early May.
“Market saturation, along with consumers extending the lifetime of their tablets, has caused a re-calibration in the growth trajectory in the market."
Smartphones will grow to represent the overwhelming majority of total smart connected device (SCD) shipments, dwarfing both tablets and PCs in terms of shipment volumes.
"Fortunately for PC makers, tablet growth has slowed."
"Microsoft is doing a lot of good things right now and we believe the launch of Windows 10 later this year will not only have a significant impact on Microsoft's share of the market, but on the industry as a whole."
Perhaps the best feature? Microsoft says it's solved the pain and friction of simply joining a videoconference.
"Now that tablets have mostly penetrated some key markets, consumer spending is slowly shifting back to PCs."
After a troubled year in 2014, the global tablet market is not returning to the levels of growth seen in the last four years as demand for tablets will continue to be slow in 2015.
Mobile devices are increasingly becoming the first go-to device for communications and content consumption.
"The tablet market continues to be impacted by a few major trends happening in relevant markets."