Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.
Now that Twitter has finally made its redesigned profile page widely available, it's time to begin refreshing your profile and make the best of new features. Here are the top changes and tips you should keep in mind next time you use Twitter.
Calling it an 'on-ramp to the Internet,' Mark Zuckerberg advocates for carriers and other gatekeepers to provide free basic services for all in his first-ever keynote at Mobile World Congress.
Social media experts explain how to create a LinkedIn Company page that will attract followers, engage readers and generate business as well as buzz.
Many companies have a love-hate relationship social media. They hate that employees may say something inappropriate or confidential, but they love the marketing impact of an army of workers hitting the social networks. We peek into Xerox's social media policy to see what the company tells its workers.
Social media experts discuss the most common social networking business blunders and what companies can do to improve their social media IQ.