Digital marketing has experienced a rapid rise in the past few years and most companies now have a strategy in place. But...
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Kiwi firms attempting to gain competitive advantage through data initiatives are stymied by a disconnect between how CEOs see the current status and benefits of data initiatives and how lower-level managers see them.
Ross Farrelly, Chief Data Scientist, Teradata A/NZ has identified five steps to help organisations build a great data science team.