Teradata sues SAP over alleged IP theft
SAP, Europe's most valuable technology company, has been sued U.S. company Teradata, which accused it of stealing trade secrets, copyright infringement and anti-trust violations.
SAP, Europe's most valuable technology company, has been sued U.S. company Teradata, which accused it of stealing trade secrets, copyright infringement and anti-trust violations.
Most companies know they need a data strategy because they have seen the benefits of targeted data analysis.
“There can sometimes be a disconnect between the IT team and business departments."
“Operational analytics is not a totally new phenomenon, but rather an evolution in the larger analytics story.”
The Internet of Things is a big part of what makes Big Data so big, and now analytics provider, Teradata, has unleashed two new tools to help make sense of the vast troves of data it produces.
Big data can transform the way businesses operate, but companies have to make sure they comply with rules and regulations.
Are there misperceptions about individualised marketing that prevent marketers from adopting the practice?
“Disruption is a term which is being increasingly used. It captures the massive changes impacting businesses."
The next trend in the analytics evolution is an ideal state known as the ‘sentient enterprise’.
“There are two types of marketers: those who plan and those who follow their gut feeling."
Adobe, IBM, Oracle, Salesforce, SAS or Teradata?
“Becoming a data-driven business generally happens in three stages.”
Most organisations across New Zealand are gathering, storing and extracting value from data, yet accounting for data as an asset on the company balance sheet remains difficult.
Think Big on Monday took the wraps off its Dashboard Engine for Hadoop, which aims to make it easier for business users to extract insights from the vast lakes of data stored in Hadoop.
"Businesses must use customer insights to inform social and non-social marketing programs, and advance social marketing maturity."