Whitepaper

Elevating the customer experience in the mobile world

Elevating the customer experience in the mobile world

With mobile app sales anticipated to reach $151 billion by 2017, there is no denying applications are reshaping the way organisations interact with their clients. This whitepaper looks at the factors that contributes to a compelling experience for the application end user, and how the combination of mobile application analytics and APM solution can provide deep insights that benefits both the CIO and CMO.

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