INSIGHT: Top 10 SMB business tips for 2015

“A summer break is an ideal time for small business planning,” says Victoria Crone, Managing Director, Xero New Zealand.

Consider a business mentor:

A business mentor can really help bring a new perspective and fresh ideas to your business.

Whether it’s a person you already know and trust, or whether you use a business network, having a mentor is invaluable to the long term success of your business.

Consider doing some market research:

Market research can really help you learn about the market demand for your products or services. It is extremely valuable when moving into new markets, or launching a new product or service.

There are many useful resources available online for free including Google Trends, LinkedIn and Twitter. Use these to make more informed marketing and business decisions.

Embrace ‘the cloud’:

‘The cloud’ is a platform to make data and software accessible online anytime, anywhere, from any device. It’s scalable, cost-effective and easy to use. For small business owners this allows the ability to work remotely and not be confined to one device.

Get online invoicing:

Online invoices can provide your business with a faster and easier method to send out invoices and track them.

Online invoices tend to get paid faster so this will assist with cash flow management. It also greatly reduces the amount of paperwork and administration time required.


If you’ve played with the thought of increasing your business network, you can either hold your own event or seek out relevant events to attend.

Take the time to see what’s on offer in your area so you can share ideas and business tips with like minded people. Plan your events for the year and lock them in your calendar while it’s free!

Improve your customer relationships:

CRM (or customer relationship management) applications, can help small businesses retain existing customers, find new ones and get a better insight into sales. With CRM software you can store client contacts, handle customer interactions, schedule client contact and track campaigns.

CRM applications are even more valuable when integrated with other cloud based systems like email software and accounting software.

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