Three-sy does it as VMob bags global recognition

"VMob has shown that smart marketing is not just about collecting large data sets."

New Zealand mobile personalisation platform VMob has taken out a trio of awards at the I-COM big data conference in San Sebastian, Spain.

Recognised for smart use of live data and connected devices, VMob was awarded top honours on the international stage in the Data Venture Challenge and the Data Creativity Award, along with the Overall Data Venture Challenge Award.

VMob took out stiff competition with finalists from across 14 different countries including global brands like Unilever, start-ups such as KlickPush (USA) and worldwide media agencies including MediaCom and OMD.

VMob CEO and founder Scott Bradley says the global recognition of the awards is testament to VMob’s “proven success” as a mobile marketing platform.

“Winning at the I-COM awards last year was exciting and to come back this year and achieve an even higher accolade shows what we are doing is working,” he says.

“We are honoured to be recognised by the judging panel, who are all leaders in their respective fields.

“The I-COM awards aren’t about designing a pretty app or a having a creative concept that wins social media attention – the criteria looks at how data can be used to drive real, measurable business results through marketing – and VMob has achieved just that.”

Bradley says VMob leverages a range of data points from the mobile device of a shopper, along with collating data from a range of external sources and connected devices such as weather services, beacons and in-store computer systems.

Using Microsoft Azure cloud technology, the VMob platform is then able to analyse this data in real-time to personalise and provide relevant content for millions of mobile users.

Bradley says the award highlights the importance of big data in business today and how measurable business results can be delivered with the data.

“In winning the I-COM awards, VMob has shown that smart marketing is not just about collecting large data sets; the crucial advantage is in collecting relevant, real-time data and then using that data to create a uniquely personalised experience for each customer,” he adds.

Award winners were judged by a jury and board of advisors, industry experts including the largest global digital agencies and data-driven marketing specialists from around the world.

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