Cloud boosting CRM implementations
Businesses need to work hard at keeping or attracting new customers to stay profitable and CRM tools help by using technology to organise, automate and synchronise business processes.
Businesses need to work hard at keeping or attracting new customers to stay profitable and CRM tools help by using technology to organise, automate and synchronise business processes.
Vern Hue, IDC’s ANZ associate analyst for software and services, assesses the regional CRM market.
As Kordia transitioned from broadcast to broadband after rebranding itself from BCL, the business change forced a need to develop a different sales process. As well, the company wanted to evaluate the success of its marketing programmes.
SAP is working on a new on-demand CRM (customer relationship management) application that will also incorporate social collaboration tools, a company executive said in an interview at the Sapphire conference in Orlando.
CRM vendor RightNow announced a new SaaS (software as a service) pricing and licensing model on Thursday that it says provides customers with fairer, clearer deals. The company also issued a "Cloud Challenge" to competitors, urging them to adopt similar principles.
The days of the monolithic, high-risk CRM implementation seem long gone, but in fact such projects were the rage until just a few years ago. You still see them from time to time, as in Telecom’s Siebel project that aims to transform the business by linking all manner of legacy systems and databases to provide the elusive “single customer view”.
The surprise among business applications that support the iPhone is how many of them have gone native. Of the seven business apps on our list, only one — SugarCRM — reaches the iPhone via the Safari web browser. Native apps that tap Salesforce.com, Oracle CRM, Oracle BI, QuickBooks, and SiteCatalyst come from the App Store.
Oracle on Wednesday announced a number of new on-demand CRM (customer relationship management) modules, adding capabilities clearly aimed at large enterprises.
If you’ve ever had to phone Telecom and provide the same information twice or even thrice in one phone call, you’ll understand what Telecom Retail is trying to achieve with its major customer relationship management project.
It was about the rockiest start to a major IT initiative I've ever been involved in. Because I'd implemented IT marketing programs earlier in my career, the CIO charged me with doing the same for his organisation.
Observers say Oracle has finally made substantial progress on its next-generation Fusion Applications suite, more than three-and-a-half years after the project was first announced.
Global spending on CRM (customer relationship management) software surged in 2007 to roughly US$8.1 billion (NZ$10.7 billion), a 23.1% jump over 2006's total of about US$6.6 billion, according to research firm Gartner.
Everywhere you go these days, people are using BlackBerries to check email and set up appointments. But the march toward everyday use of more complex business applications on smartphones is going slowly at best.
SAP has announced the availability of SAP CRM 2007 in New Zealand following European and US launches late last year. The software delivers real-time offer management, trade promotions management, business communications management and pipeline performance management. The release also features a new user interface. SAP announced SAP CRM 2007 at the 5th SAP Influencer Summit, in Boston, in December.
Strong local financial results from enterprise software vendors last year are just one sign that many organisations are replacing or upgrading their core applications.