crm - News, Features, and Slideshows

News

• Does your organisation need CRM?

  Before an organisation decides to roll out a CRM system it should consider a few questions.

• Arts Festival banks on all-in-one approach

  The Adelaide Bank Festival of Arts is replacing a multitude of databases managed by individual employees with a new customer relationship management (CRM) system.

• Putting the customer first with CRM

  Priceline.com, the online travel service, has bet its business model on the fact that web-savvy customers like to help themselves — in this case, to deals on air fare, hotels, car rentals and the like. The US-based company has extended that model to its customer service operations, adopting an e-service strategy to complement its telephone-based call centre. If customers run into trouble during a travel search, they’re encouraged to try self-service or email options — more cost-effective ways to handle services issues — before resorting to a phone call.

• CRM gets Premium Power’s motor running

  Integration with existing hardware and software was the key driver behind Premium Power’s decision to dump its existing CRM (customer relationship management) platform in favour of Microsoft.

• Microsoft picks up CRM customers from rivals

  Although a latecomer to the customer relationship management (CRM) business, Microsoft has quietly been luring customers away from more established rivals such as Siebel, now part of Oracle.

• Drug giant seeks CRM solution

  Pharmaceutical giant Sanofi-Aventis is putting new CRM applications, decision support tools, data services, sample inventory management and e-business systems in place in Australia.

• Hairdresser trims costs with hosted apps

  Hair salon chain Ulta has given its customer-service operations a makeover and managed to slash support costs by a third in the process. Key to its new operations are hosted call routing and a new CRM system.

• AccPac gives Wellington wireless company scalability

  Wireless equipment supplier 4RF is a test case of scalability in business software. In five years, the Wellington company has expanded from five to 85 staff, opened offices as far afield as Florida in the US, Malaysia, the Philippines, the United Arab Emirates and the United Kingdom and secured customers in 45 countries.

• Microsoft CRM 3.0 – this time Redmond gets it right

  It’s been a long time between drinks for users of Microsoft CRM but there’s finally a new version ready for release and it looks as though the wait may have been worthwhile.

• NZ software finds home in Botswana

  Technology from New Zealand financial management software provider Greentree is being used in Botswana.

• The secret to CRM success – keep it simple

  Salespeople want easy-to-use CRM systems. Make CRM too hard and it will fail, says longtime industry figure Mike Muhney

• New version of SalesLogix CRM released

  'Some good stuff in it,' says NZ customer

• Unis in joint bid for CRM system

  Seeking ‘practical, cost-effective’ way to manage student records, contacts

• Manukau journeys on with CRM

  Implementing a CRM system is “part of a longer journey” for Manukau City Council, says the man in charge of the project, Glenn Teal.

• Rival goes after Pivotal customers

  SalesLogix crossgrade deal comes as Microsoft joins fray