crm - News, Features, and Slideshows

News

• Air NZ wary about drowning in customer relationship data

  Air New Zealand is putting its customer relationship management systems under the microscope, although incoming CIO Rob Fyfe (pictured) admits he is wary of over investing in the area.

• MS CRM: if you build it, developers will come

  Microsoft will look to its development partners for some of its CRM capability.

• Stockbroker gets closer to customers

  In the face of shrinking brokerage fees and a need to move into more lucrative areas such as advisory services and investment banking, stockbrokers have no choice but to improve their targeting and understanding of customers. The answer? For JB Were, CRM software.

• Local CRM firm keen on IBM helping hand

  Customer management software vendor Mathias could be relying heavily on IBM if it is to achieve its goal of rapid growth in its favoured market, blue-chip financial services.

• ACT turns CRM on voters

  Act is attempting to become more intelligent about its potential voters with a new customer relationship management system.

• CRM: a boon or a have?

  There may be no clear-cut link between good customer service and profitability

• CRM aims not being achieved: DMA survey

  New Zealand companies are investing heavily in customer relationship management systems to better retain customers and increase sales to them, though neither aim is being well achieved, according to a new survey.

• How to take back control

  Vendor salespeople work on a number of fronts. They sometimes seek out enthusiasts within the buyer’s IT department, who can add an air of objectivity to the vendor’s pitch and help recruit a fellow enthusiast with budgetary authority.

• Industry NZ eyeballs total view of customer

  Establishing a “360-degree” view of information is the underlying mantra at Industry New Zealand (INZ). Its attitude to clients is no different, says IMT (information management and technology) manager Phil Hayward.

• The haggle game

  Keeping control over the buying process should help you choose the right customer management application to fit your business. Mark Broatch finds out how.

• The customer is wrong

  Management Speak: Our customers are part of the team.

• Airlines spurred to focus on CRM software after attacks

  Alaska Airlines went live earlier this month with a full implementation of customer relationship management (CRM) software that automatically notifies travelers about flight changes. The rollout came two months later than the original go-live date, but there was a valid reason: the September 11 terrorist attacks.

• Your best foot forward

  The underpinnings of enterprise e-business efficiency are processes such as CRM, business intelligence, and ERP -- each so intricately entwined that untangling them can be as frustrating as a knot in the laces of your canvas high-tops. Often it seems easier to simply cut the shoestrings and start fresh than to risk being late to the game.

• The craft of CRM

  Management Speak: Don't thank us. It's the least we could do.

• JD Edwards ships CRM app

  Just the first phase of product integration